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Do You Need To Use A Serum?

Updated: Nov 25, 2020

Before we get into specific skin problems and whether serums can fix them, you might be wondering: What actually is a serum?

They're often spoken about in beauty blogs, but few actually understand their purpose...

Serums go deep into the skin, penetrating the deepest layers and targeting skin conditions on a cellular level. Serums are great for all skin types, though you should only choose a high quality, natural serum in order to guarantee results.

You should apply serum after cleansing and before moisturizing so as to allow it to really soak into the skin...

So what are the benefits of using a skin serum for specific skin problems?


Particularly if you are acne-prone, choosing a serum with high vitamin content will really revitalise your skin.

Not only do vitamins protect the skin from environmental factors (like pollution) but, by doing so, they can prevent wrinkles, fine lines and general skin damage.


Even if you have oily skin, you can experience dryness and you might notice that some of your skin products, including moisturisers, merely cover this up rather than really correcting it.

A great serum penetrates the skin to heal and improve elasticity.


We all know the look of gorgeous, glowing skin but it is hard to put into words...

After using a high-quality serum even for just a couple of weeks, you'll notice that your skin is far less dull and way more Instagrammable. You'll find people complimenting your appearance without really being able to put their finger on what has changed.

Check out our Instagram to enter our competition to win a free Aisha Emily serum set by the end of September... Or if you don't want to risk missing out on these great benefits, click here to shop now.

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